All I Want for X-MAS is a Better X-perience
by: David ArmanoBruce Tempkin of Forrester and the Customer Experience Matters blog has gift-wrapped a nice little stocking stuffer in the form of "Customer Experience Resolutions". They are:We shall...
View Articlereportonbusiness.com: Build Your Brand - but Don't Forget to Deliver an...
by: David PolinchockWhile readers of this blog will know that the ideas in this article are at the core of why the Brand Experience Lab exists, but it's always good to see other people thinking the...
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Who Owns Social Media?
by: David PolinchockThis article by Joseph Jaffe over at Adweek generated a whole lot of negative comments when it was put up earlier this week. Most of the comments seems to take Jaffe top task...
View ArticleT-Mobile 'gets it' (video)
by: Alain ThysA few weeks ago, T-Mobile in the UK appointed Mr. Srini Gopalan as its new CMO. I do not know the gentleman, nor his beliefs, but if there were one message I would give to him is "please...
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Branding: Avoiding Bad Neighborhoods
Are you placing your brand in a “bad neighborhood?” The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the...
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70, 20, 10
I've been talking about 70, 20, 10 models for a good time, and it seems that it's applicable in a wide number of different contexts. Generally, it relates to the idea that the majority of time, focus,...
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Is Facebook Destroying the American College Experience?
Sitting with a group of graduating high school seniors last summer, the conversation turned to college roommates. Although headed off to different schools, they had a similar experience of learning...
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Musical Beans… Really!
Beans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas& Parr to...
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Most Important Post I Have Written This Year: What Does It Really Take To...
This is long conversation and likely to be of interest to those of you who have experienced the limitations of knowledge as it is commonly understood. It may also be of interest to you if you glimpsed...
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Does Social Media Makes All of Us Phenomenologists?
It is every designer’s dream to design a chair. I have yet to meet an industrial designer that doesn’t want to design a chair or a car. It is a designer’s dream for those who study transportation...
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